Salt ServicesGoogle & Meta ads management in East Tennessee
Paid ads are the fastest way to put your business in front of people who are ready to buy — and the fastest way to burn money if nobody's watching the account. We run Google and Meta campaigns for East Tennessee businesses with one rule: every dollar gets tracked all the way to a lead in your CRM, so "is it working?" always has a real answer.
Should you run Google Ads or Facebook ads?
Google catches people who are searching for you right now — "plumber near me", "cabin cleaning sevierville". Meta (Facebook and Instagram) puts you in front of people who weren't searching but fit your customer exactly. If the phone needs to ring this month, we usually start with Google search and add Meta retargeting so visitors who didn't call keep seeing you. If you sell something people discover rather than search for, Meta leads. On the first call we'll tell you which fits your business — it's not the same answer for everyone.
What's included in ad management?
- Keyword and audience research for your actual service area, not the whole state
- Ad copy and creative written for your business, not from a template
- Landing pages built to convert the click into a call or form fill
- Conversion and call tracking, wired into your CRM
- Negative keywords and geo-fencing so you stop paying for junk clicks
- A monthly plain-English report: spend, leads, cost per lead, next moves
How much should a local business spend on ads?
Enough to get real data, and not a dollar more until the data says so. The honest minimum varies by industry — a click costs a lot more for a Knoxville roofer than a Dandridge boutique — so we'd rather give you a real number on the call than print a fake one here. And if your budget genuinely can't buy enough clicks to matter, we'll say so and point you at SEO instead. Ads only work as hard as the page they land on and the follow-up behind it — which is why we also build landing pages and CRM pipelines, and why AI answering your leads in seconds makes the same ad budget close more jobs.
Straight answers about paid ads
How fast do paid ads produce leads?
Days to weeks, not months — that's the point of paying for placement. Google search ads can produce calls the first week. Meta campaigns usually need two to three weeks of data before they settle in. Either way, you'll see real numbers in the first month, not promises.
Who owns the ad accounts and the data?
You do. We build campaigns in accounts registered to your business, so if we ever part ways, your history, your audiences, and your results stay yours. Agencies that keep clients hostage through account ownership give this industry a bad name.
What do you charge to manage ads?
A flat management fee, quoted in writing before we start. Your ad budget goes to Google and Meta, not to us — we don't skim a percentage, so we have no reason to push you to overspend.
Can you fix a campaign another agency set up?
Usually, yes. We start with an audit of your existing account — often the waste is obvious within an hour: broad keywords, no negative list, conversions counted twice. You get the findings straight, even if the finding is that things look fine.
Get an honest read on your ad budget
Tell us your market and your monthly number. We'll tell you what it can realistically buy — even if the answer is "don't run ads yet."